Work Experience

 

Creative Associate

Big Finish Digital | July 2019

 

  • Collaborated on defining and developing digital growth strategy for organic and paid social content (Facebook, Instagram, Twitter & Google Ads) for Heineken USA (Amstel Light and Red Stripe) and Swiss luxury D2C clients.

  • Content conceptualization and writing copy for social media campaigns.

  • Client management and support including building organic and paid performance reports utilizing in-platform analytics, Hootsuite, Sprout Social, Social Blade, Pathmatics and Google Analytics in order to optimize content approach, increase engagement and raise awareness of brand accounts.

  • Managing editorial calendars and conducting community engagement for verified social accounts reaching an audience of 537.5K (and growing) across platforms.

  • Developed and executed multi platform social media contest with hall of fame golfer Phil Mickelson producing 100%+ increase in follower growth and outperforming competition engagement metrics for Amstel Light.

  • On point for identifying and onboarding tool solutions for internal agency use to increase efficiency in reporting and tracking.

  • Designed and managed influencer campaigns for Red Stripe and other D2C clients including influencer discovery and collaboration.

 

Marketing Intern

Big Finish Digital | Aug 2018 - Dec 2018

 

  • Aided in creating campaign & pitching to Heineken USA for $1M+ account. Successfully secured the account for Amstel Light, Tiger, Birra Morretti & Red Stripe.

  • Conducted research for pitch creative and building campaign strategy.

  • Contacted and facilitated on-boarding of CRM vendors.

  • Created social media best practice guidelines for intraagency use.

 

Digital Marketing Intern

EPIX Entertainment MGM | May 2018 - Aug 2018

 

  • Developed digital marketing strategy for the show, Godfather of Harlem with cast runner Forest Whitaker. Presented to CMO, EVP and General Manager.

  • Managed monthly social editorial calendar for main page and 4 verified show pages for duration of internship -

  • Created tailored copy and media assets for multiple verified show accounts on social.

Education, Certifications & Volunteering

 

Academic Education

New York University

2015 - 2019

Bachelors in Media, Culture & Communication

Minor in Creative Writing

Certifications

Facebook Blueprint Digital Marketing Associate

Google Analytics for Beginners

Volunteering

Social Media Coordinator at Sprouts Cooking Club

(Aug 2017 - April 2018)

English Teacher at Vidyavanam School for the Underprivileged

(May 2014 - Aug 2014)

Skills & Passions

 

Skills

 

Proficient in

  • Hootsuite & Sprout Social

  • Facebook Ads Manager

  • Instagram Analytics

  • Google Analytics

  • Microsoft Office

  • Adobe

Fluent in English, Hindi & Spanish.

 

Passions

 

  • Photography - as evidenced here.

  • All things food.

  • Caffeine. Yes, this is a passion not an addiction (that’s what I tell myself).

  • Working out - boxing is my go to but I love trying out new things.

  • Curating Spotify playlists for every mood! (Click here, you won’t be sorry.)